Genres: Languages

The Rise of English : Global Politics and the Power of Language

$19.99

Product Summery

Spoken by a quarter of the world's population, English is today's lingua franca-its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "rise of English" has many obvious benefits to communication.
But the rise of English has very real downsides at times generating intense legal conflicts. In Europe, imperatives of political integration, job mobility, and university rankings compete with pride in national language and heritage as countries like France attempt to curb its spread. In countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency and devalued commonly spoken languages. In Anglophone countries like the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.
In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business.

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